SpecsAtHome: From Invisible to Visible Online
SpecsAtHome, an online eyewear retailer, faced a common problem: they were struggling to get noticed. Their website, selling glasses and sunglasses, had low traffic and even lower sales. They were essentially invisible to their target audience.
Their numbers told the story: 40,000 impressions and 1,620 clicks in Google Search, with an average ranking of 27. Their website had issues too – out-of-stock products, slow loading times, poor navigation, and a complicated checkout. They lacked basic SEO, like backlinks or good website structure.
They needed more traffic and sales. That was their main goal.
Increzo stepped in.
We started with the basics: fixing technical problems, like speeding up the website and making it mobile-friendly. We optimized their product descriptions and improved their website navigation. We built backlinks from relevant websites. We also simplified their checkout process and suggested ways to engage customers, like newsletters.
Over six months, we saw significant changes.
- Impressions jumped to 125,000.
- Clicks increased to 4,360.
- Sales boosted by 3x.
This case study shows how important it is to fix all the issues on a website and work on getting good links. By doing this, we helped SpecsAtHome get more people to see their website and buy their products.
"Throughout the project, the team at Increzo remained professional, communicative, and open to feedback, ensuring every detail was perfect. I'm absolutely thrilled with the results and would highly recommend Increzo."
Kishan - CEO SpecsAtHome
At Increzo, we understand the challenges businesses face in the competitive online landscape. Just like we transformed SpecsAtHome’s online presence, we can help your business achieve its digital goals. Whether you’re struggling with low traffic, poor rankings, or ineffective conversions, our team of experienced SEO professionals will develop a tailored strategy to drive tangible results. We believe in transparency, communication, and delivering exceptional value. Let us help you unlock your business’s full online potential and turn your website into a powerful sales engine.