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Organic Traffic into Business Growth for Cooper Hall Solicitors
The Challenge & The Goal:
Cooper Hall Solicitors, a respected law firm serving clients from their Bradford and Blackburn offices, sought to leverage organic search to significantly grow their client base. Prior to partnering with Increzo, they were generating approximately 1-2 leads per month through organic search channels. Their clear goal was to dramatically increase the volume of qualified leads coming directly from search engines.
Our Strategic Approach:
Increzo implemented a focused and data-driven SEO strategy designed to enhance Cooper Hall Solicitors’ online visibility and attract users actively searching for legal services. Our work focused on improving their search engine performance to connect them with more potential clients at the moment they needed legal assistance.
Delivering Measurable Online Performance:
Through our dedicated SEO efforts over just three months, we achieved significant improvements in key search performance indicators (as reflected in Google Search Console data):
- Massive Increase in Search Visibility: Total Impressions soared from 26.2K to a remarkable 238K. This represents an almost tenfold increase in how often Cooper Hall Solicitors appeared in search results, putting their name in front of a vastly larger audience of potential clients.
- Substantial Growth in Organic Traffic: Total Clicks increased dramatically from 176 to 804. This significant rise in clicks demonstrates that the expanded visibility directly translated into considerably more users visiting their website to learn about their services.
These powerful increases in impressions and clicks show that our strategy successfully expanded Cooper Hall Solicitors’ reach and drove a higher volume of interested individuals to their online presence.
The Ultimate Success: A Flood of New Leads
The most impactful result of Increzo’s SEO campaign was the direct effect on lead generation. By attracting more qualified traffic and improving their online presence, we helped Cooper Hall Solicitors transition from receiving just 1-2 organic leads per month to generating up to 20+ high-quality leads per month from organic search.
This nearly twenty-fold increase in organic leads represents a transformative outcome for their business, providing a consistent stream of potential new clients directly through their website.
Conclusion:
This case study exemplifies Increzo’s ability to deliver not just increased traffic, but tangible business growth through expert SEO. In just three months, our strategic approach for Cooper Hall Solicitors resulted in a massive boost in online visibility, a significant increase in website traffic, and most importantly, a dramatic leap in qualified organic leads – moving from a handful to over twenty per month. Increzo is proud to partner with businesses like Cooper Hall Solicitors to turn their online presence into a powerful engine for client acquisition and growth.
Cooper Hall Solicitors isn’t the only business we’ve helped! See how our SEO strategies transformed SpecsatHome and boosted their rankings. Click here to read more.