InkwaTattoos: Transforming a Tattoo Parlour's Online Visibility
INKWA TATTOOS, a tattoo parlour located in the heart of London, faced a common challenge for local businesses: a lack of online visibility and an inability to attract new clients through digital channels. Their primary service was providing professional tattoo artistry to a wide range of clients, excluding minors.
The Challenge:
Despite offering high-quality services, INKWA TATTOOS struggled to generate leads and conversions from their website. They lacked a strong online presence, resulting in minimal traffic and engagement.
The attached Google Search Console data highlights this challenge:
Previous 3 Months:
- Impressions: 21.7K
- Clicks: 435
- Average CTR: 2%
- Average Position: 36.7
Last 3 Months:
- Impressions: 107K
- Clicks: 1.25K
- Average CTR: 1.2%
- Average Position: 18.6
This data clearly shows a substantial increase in impressions and clicks, but a decrease in CTR and improvement in average position. This suggests that while visibility improved, the website’s ability to convert clicks into visits needed attention.
The main challenge was to boost local visibility, drive more traffic to the website, and ultimately increase the number of clients booking appointments.
Increzo stepped in.
Our Approach/Solution:
Recognizing the need for a comprehensive local SEO strategy, we implemented the following:
Google My Business Optimization:
- We optimized INKWA TATTOOS’ Google My Business (GMB) profile, ensuring accurate and complete information, including business hours, contact details, and high-quality photos of the parlour and artwork.
- We encouraged clients to leave reviews, enhancing the GMB profile’s credibility and visibility.
Local Keyword Research and On-Page Optimization:
- We conducted thorough keyword research to identify relevant local search terms, such as “tattoo parlour London,” “best tattoo artists London,” and “custom tattoos London.”
- We optimized the website’s content, including title tags, meta descriptions, and header tags, to incorporate these keywords and improve search engine rankings.
- We focused on creating location-specific landing pages to target local search queries effectively.
Technical SEO Improvements:
- We conducted a technical audit of the website to identify and fix any issues that could hinder search engine crawling and indexing.
- We improved the website’s loading speed and mobile responsiveness, ensuring a seamless user experience.
- We implemented schema markup to enhance the website’s visibility in search results.
Content Creation and Local Link Building:
- We created high-quality, informative content, such as blog posts showcasing the parlour’s artwork and expertise, to attract and engage local audiences.
- We focused on building local citations on relevant directories and websites to improve the parlour’s online presence.
Conversion Rate Optimization (CRO):
- We analyzed the website’s user experience and identified areas for improvement to increase conversions.
- We implemented clear calls to action, such as “Book an Appointment” and “Get a Free Consultation,” to encourage visitors to take the next step.
Results/Outcomes:
The SEO campaign yielded significant improvements in INKWA TATTOOS’ online visibility and traffic:
- Impressions: Increased from 21.7K to 107K, indicating a substantial improvement in search visibility.
- Clicks: Increased from 435 to 1.25K, demonstrating a significant rise in website traffic.
- Average Position: Improved from 36.7 to 18.6, showing a notable increase in search engine rankings.
While the CTR decreased slightly, the significant rise in overall traffic and impressions indicates a positive trend. We would have then focused on improving the CTR through better meta descriptions and title tags.
InkwaTattoos isn’t the only business we’ve helped! See how our SEO strategies transformed SpecsatHome and boosted their rankings. Click here to read more.
"Working with Increzo has been an awesome experience. We've seen a significant increase in our online visibility and have been attracting more clients than ever before. Their team's expertise and dedication have truly made a difference."
Rob - CEO InkwaTattoos
This case study demonstrates the effectiveness of a targeted local SEO strategy in improving a local business’s online visibility and driving traffic. By optimizing the GMB profile, conducting thorough keyword research, and implementing technical SEO improvements, we were able to significantly boost INKWA TATTOOS’ search engine rankings and attract more clients.
At Increzo, we specialize in helping local businesses thrive online. Just like we transformed INKWA TATTOOS’ digital presence, we can help your business achieve its goals. Contact us today to learn more about our tailored SEO solutions.